The slogan in the briefing was "Beyond Expectations" - and we believe we have achieved that well!
Challenge
Ledlenser is a premium brand in the portable lighting sector. The brand stands for high-quality LED products that are characterized by premium quality and innovative functionality.
So far, the brand and innovation concept in the online shop has not been communicated appropriately through the look and feel of the web presence. Furthermore, the usability was not user-friendly and led to many abandoned purchases.
The requirements for the relaunch of the webshop were therefore very high:
Development of a modern standalone UI/UX that meets the brand's demands
UI/UX should provide the best shopping experience on all common devices (desktop, mobile, tablet)
Intuitive user guidance through simple navigation and quick finding of the required products
Better explanation of product features through clarity, appealing animations, videos, etc.
Increase in conversion rate through clarity and simple click paths
Process
Based on the results of the thorough research and collaborative digital workshops conducted with Ledlenser, a creative design concept for the online shop was developed. Moltomedia took into account the company's brand identity and aimed for a visual aesthetic that conveys the desired message.
An essential part of Moltomedia's design process was the development of a style guide for the online shop. Building on this, Moltomedia created detailed wireframes and prototypes using the design tool Figma to visually illustrate the layout and user navigation of the online shop.
Considering the increasing access of users via mobile devices and tablets to online shops, Moltomedia ensures that the design of the portable LED lamp online shop is optimised for various screen sizes and devices. Furthermore, great emphasis is placed on a user-friendly and seamless experience for all customers, regardless of their device.
After the design process, close collaboration took place between the Moltomedia design and development team to seamlessly integrate the design into the online shop software. The design team regularly reviews the programmed implementation of the modules into which the content will later be incorporated.
Before / After
The process for the online shop relaunch of Ledlenser was about creating an appealing and user-friendly experience for customers, and we believe we have achieved that well!
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