Digital progress with a view of the Baltic Sea
Challenge
Rudloff is a premium brand in the field of seeds and animal feed. The brand stands for pure and expertly crafted products and wants to be understood this way in its online presence. Rudloff is an international company that produces its products traditionally and without additives. Regionality, sustainability, and environmental awareness are standards that have the highest priority for Rudloff. In its online presence, the brand strives to adequately convey these quality features. Until now, the website of the conventional brand has not done justice to this. The requirements for the redesign of the webshop were correspondingly demanding:
Optimize the layout of the shop system
Adapt the interface to the corporate design
Connect the online shop to the ERP system
Linked automation to additional service providers
Process
After extensive research and joint digital workshops with Rudloff, a new design concept for the website and online shop was developed. The major challenge was to unify the three existing web presences into a cohesive all-in-one interface. For Rudloff, it was important to maintain a sense of craftsmanship and convey the high quality of the products despite the extensive range on offer. The brand identity of the company was also taken into account to communicate the desired message.
Results
Through the use of the software Shopware 6, it was possible to streamline all the content of the two websites and one online shop onto a single system. To package as much content as possible from the three previous web presences, several different modules tailored to the content were developed by Moltomedia. The look and feel was enhanced through better handling of the navigation structure on the website. The overall user experience has thus been improved, and the online shopping experience has been taken to a new level.
To facilitate the increasing revenue of the company for business customers, a new B2B presence of Rudloff is in planning in collaboration with Moltomedia.
Before / After
The process for the online shop relaunch of Rudloff was about consolidating three online presences into an appealing and user-friendly experience. Despite its size, the interface should not lose the feel of a manufacturer, and we believe we have succeeded in this!
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